By Josette Keelor
Photos By: Josh Triggs
You've seen the beer commercials:
Refrigerators stocked with lagers and pale ales. Partygoers pulling a frigid brew from a cooler filled with ice. A narrator telling viewers there's nothing better on a hot day than a beer straight from a polar vortex of crisp Arctic air.
It's good marketing, said Better Beer Store co-owner Kevin Eckles. It's also a lie.
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